Music

Toronto Restaurant Named-Dropped on Kendrick Lamar’s ‘Euphoria’ Gets a Spike in Customers

"I be at New Ho King eatin' fried rice with a dip sauce and a blammy, crodie," he raps.

Pinterest LinkedIn Tumblr
ezgif 1 43f0486e31
Getty Images for The Met Museum

The restaurant, in Toronto that Kendrick Lamar mentioned in his Drake diss track “Euphoria” has experienced an increase, in both customers and reviews in the past few days.

According to City News Kendrick Lamar’s track “Euphoria” has had an impact, on the sales of a restaurant in Toronto. In the songs lyrics “I be at New Ho King eatin’ fried rice with a dip sauce and a blammy, crodie,” leading to a boost in business. Johnny Lu, the owner of New Ho King shared his surprise at the influx of customers in an interview with the media.

“I’m trying to learn how to sing this song now!” Lu expressed. “This morning, a lot of people texted me saying that’s your restaurant? I say, ‘Yes.’ They say, ‘Look at the song,’” he began. “He said good food and fried rice—get more and more fried rice, the chef’s gonna be busy!… Kendricks a good guy, oh my God!” 

Following the release of this track on Tuesday (April 30) New Ho King saw a surge, in feedback by Thursday (May 2) with many reviews referencing K. Dot or his diss track. One customer humorously wrote, “I remember I was conflicted, eating fried rice, it was good. (I’ve never had it, but my goat has),” a foodie typed. “5-Star because Kendrick sent me, Fried Rice it’s the way,” another account named OG Larry typed.